Connotative Interpretations of Sexuality - Related Terms
نویسندگان
چکیده
The relationship between a word and its possible meanings is known as semantics (Megginson, 1996). Depending on context, this relationship may add complexity to interpersonal communication. The very mention of particular words can produce two types of meaning: denotative, or referential, and connotative, or representational. A person may be able to give the denotative meaning (i.e., dictionary definition) of a word willingly, whereas, at the same time, be reluctant to provide its representational meaning due to the emotional association brought about by the word (Megginson, 1996; Weaver, 1974). Representational interpretations of specific words can be influenced by people's previous experience and sets of beliefs, and, thus, two people may assign entirely different connotative meanings to the same word (Osgood, Suci, & Tannenbaum, 1957). Therefore, under certain circumstances, the communicative value of language may be altered that could create significant communicative roadblocks.
منابع مشابه
Fashion advertising, men's magazines, and sex in advertising: A critical-interpretive study
iii Chapter One: Introduction 1 Chapter Two: Background 5 Chapter Three: Literature Review 8 Sex and Sexuality 9 Men’s Magazines 11 Sex in Advertising 12 Stereotyping 15 Audience Interpretations 18 Chapter Four: Theoretical Framework 20 Visual Rhetoric 20 Foss’ Method 23 Chapter Five: Research Questions 25 Chapter Six: Methodology 26 The original study: “Fashion Faux Pas: Fashion Advertising, S...
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